ZEE5 Original Aafat-E-Ishq starring Neha Sharma to premiere on October 29, 2021
ZEE5, India’s largest homegrown OTT platform and the world’s largest platform for South Asian content have the largest library of Original content with 100+ Original shows and films across genres and languages. After the success of the Indian adaptation of Finnish drama Black Widows, ZEE5 is all set to premiere Aafat-E-Ishq, the Indian adaptation of the multi-awarded international Hungarian Film Liza, the Fox-Fairy. Directed by Indrajit Nattoji and starring Neha Sharma, Deepak Dobriyal, Amit Sial, Namit Das, and Ila Arun, Aafat-E-Ishq will premiere on October 29, 2021.
Produced by Zee Studios, Aafat-E-Ishq is the story of Lallo and her quest for true love. Lallo, portrayed by Neha Sharma, finds herself as a prime suspect following a series of multiple deaths while an ancient curse looms large, threatening to destroy everything and everyone around her. A dark dramedy, Aafat-E-Ishq has an interesting concept with elements and a whodunnit twist. The original Hungarian film ‘Liza, the Fox-Fairy’ was a huge success at the box office and won awards at numerous film festivals including Best Director, Best Film, Best Actor (Female), Best Visual Effects, and Best Soundtrack.
Manish Kalra, Chief Business Officer, ZEE5 India said, "The original Hungarian film Liza, the Fox-Fairy was a huge success internationally and even in India, we have seen great traction for supernatural stories in the last couple of years. As a consumer centric OTT platform, we are focussed on serving top-rated entertainment across genres and are confident that that ‘Aafat-E-Ishq’ will be loved by patrons of this genre and will leave a mark".
Nimisha Pandey, Head, Hindi Originals, ZEE5 said, "At ZEE5, it is our constant endeavour to present relatable stories that encapsulate the various emotions people experience in their lives. We are delighted to hand-pick this story and recreate it for our Indian viewers in a language of their choice. ‘Aafat-E-Ishq’ is a compelling story rooted in India’s love for the super-natural and fantasy genre. The film will certainly stand out for its unique storyline, quirky characters and dark humour, which we are confident will appeal to various consumer cohorts. We are extremely excited to bring this to your screens soon."
Ashima Avasthi, Head Content, Zee Studios said, "A heady mix of love, lust, intrigue and a little bit of a supernatural, this film is all set to take the audiences on a complete rollercoaster ride. We are confident that this exciting story backed by powerful performances will definitely be appreciated by the consumers. With Aafat-E-Ishq, Zee studios continue to create and produce distinctive stories as a part of our diverse portfolio of original content. We’re excited to partner with ZEE5 to bring this dark comedy to our audiences soon".
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